USHER was set to perform the Apple Music Super Bowl LVIII Halftime Show. With a career spanning over three decades, we had to go big.
In one of USHER's most iconic music videos, Confessions, he gets a call from an unknown caller. 20 years later, we used that video to deliver some big news. Five times.
Two nights before USHER was supposed to take the big stage, he went missing in Vegas. We enlisted some of his famous friends to help find him. All set to his greatest hits.
For over 30 years, USHER’s videos and live performances have been testing relationships. So naturally, we had to give viewers a warning right before the show.
We also made mixed media trailer celebrating USHER’s legacy that was 30 years in the making.